BRAND PROMOTION CASES

DRINK, ENJOY, WIN


Lottery campaign at shell

 

The Monaco Cup campaign is run yearly at Shell and ST1 service stations all over Finland. Single-use cups featuring thermochromic labels reveal Magic Add dynamic identifiers when the cups are filled with a hot beverage. By either scanning the code with a mobile device or entering it into a website, customers are eligible to win prizes ranging from free coffee to the grand prize, a trip for four to Monte Carlo to see the Monaco Grand Prix.

Magic Add’s brand promotion solution is perfect for promotional prizes. Thermosensitivity keeps the unique identifier hidden before the product is filled with hot or cold beverage, keeping content safe for customers. The magic of the solution is that customers can play multiple times and get new content every time they buy a drink. Magic Add’s smart software makes sure that each code can only be used once and dynamically changes the content after usage. Happy hunting!

 

 

 

ENJOY YOUR DRINK WITH FRESHLY BREWED DIGITAL CONTENT

Co-Branding campaign at ABC

 

Finnish service station chain ABC did a joint promotion with Finnish online media streaming service Ruutu+. Single-use coffee cups featuring Magic Add dynamic identifiers sold at ABC locations all over Finland offered customers a free two-month trial of the on-demand video service.

The promotion entitled customers to advance viewing of popular TV series Vain Elämä. The campaign enticed customers to ABC and provided exposure for Ruutu+. The conversion rate was three times higher than Google Adwords on average.

Our solution lets you promote products and services from your preferred brand partners. We can help you find partners and plan great co-branding opportunities.